Post shows a lighter look behind the scenes

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One way hashtags have been embraced on TikTok is through its “Discover” tab. This area of ​​the platform allows you to sift through trending hashtags and join in on the fun. When you post a video responding to a challenge, you can include the corresponding hashtag so that those following the challenge can see your videos. In addition to being widely discussed by publications including the New York Times and Digiday, the app has also gained notoriety from comedians like Jimmy Fallon. Here's a clip from The Tonight Show where he talks about the app and tells fans to compete in his #tumbleweed challenge:

In addition to being fun and entertaining, the app is "getting into brand territory," according to Krystal Wu , HubSpot's former social media community manager. She explained that more brands are on the platform, adding that "The Washington Post is on TikTok and they're Mobile Phone Number pretty popular too." The Washington Post , as she herself recalled, has already gained over 1 million followers. You would expect the newspaper to publish content with a more serious or investigative tone. However, the  of its newsroom. In this example, one of his reporters struggles to climb the stairs to the sound of MGMT's "Electric Feel": Brands like Guess have also started experimenting with TikTok.






To highlight its new line of denim clothing, Guess launched the #inMyDenim challenge encouraging users to post videos of themselves wearing Guess denim set to Bebe Rexha's song, "I'm a Mess." playing in the background. Currently, fashion, publishing and entertainment companies are starting to play with TikTok. As the platform grows, we may see it expand to other industries that are able to get creative and visual with their marketing tactics. In 2021, 46% of social media marketers surveyed in a HubSpot Blog Research study revealed that Tiktok offers a high ROI, ranking third behind Instagram and YouTube.